Global consumers demand better packaging

Global consumers are guided by product packaging in their buying behavior, not least in India. We reject products in plastic packaging and feel guilty when we throw away plastic water bottles. We worry about the amount of packaging consumed by society, and when shopping online we might consider having goods delivered in simple standard packaging instead of the original packaging if it makes them cheaper. These are the results of an international study by Innventia, Packaging 2020, carried out in association with Kairos Future.